It’s good practice to lay out your content with this in mind, so as many people as possible see the important stuff. It’s the first thing people are drawn to when landing on the site. This is why navigation bars on websites are nearly always displayed across the top of the page. Wix makes it easy to either build an online store from the off, or add in a store section further down the line.Ī classic example of how people read information in an ‘F’ pattern. However, you may also want to sell merchandise, such as tour tops, albums, and branded instruments. If you’re in a band, for example, the main purpose of your site will probably be to provide fans with tour information and take bookings for gigs. “But haven’t you already covered Wix?” Well, yes – but building an online store with Wix is a whole other ball game!Īlthough Wix can’t rival Shopify when building a ‘pure’ online store, it’s perfect for people who just want to have a store section on their website.Īnyone who sells products on the side could benefit from Wix. Multilingual sites – grow your business globally by creating multiple sites for different countries Too much creative freedom, which can get in the way of ecommerce design best practices No social media integration – doesn’t let you sell across multiple channels, such as Facebook, Instagram, and PinterestĪdvanced ecommerce tools, including abandoned cart recovery to catch customers who have left items at the checkout Here you can see how Shopify performed in our ecommerce platform testing:Įye-catching designs – add product videos to give customers a better shopping experience The platform allows you to broaden your online store’s reach by tapping into different channels, and by selling across various marketplaces and social media networks. Where Shopify really excels, though, is away from your website. It has a range of themes which are all designed with your products in mind, and more sales features than you can shake a stick at. Shopify stands head and shoulders above its peers as the best ecommerce platform. Only platform to enforce its own transaction fee with Shopify PaymentsĬame first in our research for sales features and customer scoreĬontent doesn’t automatically reformat if you switch to a different theme You have to create your storefront between the editor and dashboard, meaning you’ll have to flick between the twoīrilliant inventory system which helps you manage your store Sell across multiple channels, including Facebook, Instagram, Amazon and eBay Unless you’re comfortable with code – or have the budget to hire a professional developer – WordPress will prove near-impossible to use.įor this reason, we’d recommend that people who are building their own site stick to website builders and ecommerce platforms. The biggest issue with WordPress, though, is that it’s not really suitable for the average Joe. We say this because, in order to get your website live, you’ll actually need to pay for web hosting, security, a domain name, and any additional plugins or themes you need. WordPress gives you total control over the look and feel of your website, and is technically free to use. is a self-hosted, open-source CMS (content management system) – but all you really need to know is that it’s the most popular platform for designing a website. ![]() First, though, let’s address the elephant in the room: WordPress. ![]() Website Builder Comparison Chart – Take a side-by-side look to compare key areas.ħ Best Ecommerce Platforms – Check out our mini reviews of each.Įcommerce Platforms Comparison Chart – Easily identify which platform works for you.īelow, we’ll run through the top three options for both regular websites and online stores. There’s never been a better time to install one, and there are plenty of chatbot services to choose from.ġ0 Best Website Builders – Explore the very best on the market. Sure, chatbots aren’t perfect, but their emotional intelligence and ability to provide tailored support is improving by the day. They also save you the expense of employing staff to work as customer service representatives. They work 24/7, which frees up your time to get on with other matters. The major draws of chatbots are time-efficiency and cost-effectiveness. Gone are the days when chatbots were mere gimmicks – now, they’re becoming ever more essential to customer-facing services. It’s estimated that chatbots could reduce this by 30%. Here’s a stat for you: businesses spend nearly $1.3 trillion every year on customer service requests. It’s not for everyone, but those looking to disrupt their industry will certainly want to take note. Balenciaga’s no-frills homepage is incredibly stripped back, but highly effective.īrutalism derives from the French word ‘ brut’, meaning ‘raw’, and offers a basic, bold and striking approach to web design.
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