Is that one of the objectives of your approach to software? In Luminar 4, you can improve the look of a sky without having to deep dive into using masks, therefore allowing photographers to spend more time taking photos, rather than having to edit them. But again, we are obsessed with design and intuitiveness is definitely one of our core values along with innovation, performance, and community support. We want Luminar to bring a new type of image editing experience that’s available to everyone who likes photography and wants to make their photos great. We’re definitely obsessed with the design and user experience and never wanted to have a cluttered interface or a complex user experience that was suitable only for a small niche. We wanted to bring something not only new but also helpful and valuable for customers. This is how AI Sky Replacement, the Landscape Enhancer tools, and other important features have been born. What we do is carefully research what types of problems people want us to solve with the software and then build tools to make peoples’ lives easier. We’re not building a clone of Lightroom or copying existing tools or bringing all kinds of features inside one piece of software without thinking of customer needs and the user experience. I think the reason for Luminar’s massive continuous growth is our approach to building the software itself. Many other software developers copied their approaches and tools, however, leading to a lack of innovation. Adobe is a great company that launched Photoshop and made it an industry standard and then it launched Lightroom, which is also very good software. ![]() Traditionally, we haven’t seen a lot of innovation in the field of photo editing since the launch of Lightroom. What helped Luminar’s success is our desire to build a new type of photo software rather than follow everyone else. You've brought some of those approaches into the desktop computer space – do you think this has helped make them so popular? These apps are designed to be super-intuitive and can be used without having to read a manual first. You started out as Macphun, creating apps for Apple’s iOS. But for those who would love to get new features, we will continue to add new features, focusing both on performance and innovation. What they ask for is to make the product even faster and more responsive and better in terms of the user experience. We already have enough features to be the default photo software, and some customers are absolutely fine with the current number of features. So there will be innovation and performance improvements, because these two aspects are critical for many users. We will enhance them and launch new versions of these existing features, plus we will roll out new stuff for travel photography, landscapes, portraits, product photography, and many other things.īut what’s also important is that we will not only be rolling out these new AI-powered features we will continue to pay a lot of attention to performance, and we plan to launch updates that will bring performance improvements to Luminar on a regular basis, starting from how fast you can open your RAW files to how quickly you can apply different effects. What I can tell you for sure is that AI Portrait enhancement features and AI Sky Replacement are just the beginning. Then based on this feedback, we create features and approaches to get things done. ![]() We run all sorts of customer development activities to try to figure out why people use photo software and what kinds of jobs they want to get done using that software. Right now we’re actively doing customer development activities of all kinds, from phone interviews to email outreach to in-person meetings (not during the lockdown, but we hope to restart personal meetings with existing and potential customers when the situation gets better). We will roll out as many new, unique, and exciting features as needed to solve our customers’ problems. This means we will use as much innovation and as many new technologies and smart approaches as possible to allow artists of all skill levels to get great photos faster. For Luminar, we have a vision of making professional image editing effortless.
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